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“When you feel, touch, smell, and apply our products, you’ll understand what NCLA Beauty means”

A Sensory World

Welcome to our world, where beauty meets originality and sensuality. When you feel, touch, smell, and apply our products, you will understand what NCLA Beauty means.

We create clean and pleasant beauty products that are effective, colorful, and sensual. We are Elin and Anh-Thu, two Asian-American sisters living their dream creating unique products and formulas that we would love for you to know. We are very happy that you are here

Elin Dannerstedt

CEO

I started NCLA Beauty in 2010, when our entire inventory fit in a small closet in my studio. I remember wondering how I was going to sell all this inventory. I knocked on the doors of local retailers (literally, I went to the stores) and asked them if they would be interested in selling our products. More than a decade later, I am creating and formulating more constantly. My mission is to create an “Oh my God” moment every time someone opens one of our products. It’s true what they say: when you love what you do, you won’t work a day in your life.