
The beauty born from Jeju
At innisfree, we believe that nature has a lot to teach us about skincare. Our story begins in Jeju, a volcanic island in Korea known for its unique natural beauty, rich soil, and botanical ingredients.
Since our launch in 2000, we have explored the benefits of Jeju's natural environment to develop products that combine carefully selected ingredients with innovation and expertise in Korean cosmetics.
It is not simply a matter of putting natural ingredients in a bottle. It is about understanding them, researching them, and finding the best way to harness their benefits in skincare formulas.

Jeju, our origin
For innisfree, Jeju is much more than the place where we find our ingredients.
It is part of our identity.
The island brings together volcanoes, forests, water, land, and unique biodiversity. Its nature has been the inspiration for our search for ingredients capable of providing real benefits to the skin. From this, our concept of “Natural Benefits from JEJU” was born.
Green Tea, Bija, and ingredients sourced from the land, sea, water, trees, and flowers of Jeju are part of a history of research that has accompanied the brand since its beginnings.
Jeju Green Tea
Jeju Green Tea
Green tea is one of the most important ingredients in innisfree's history. The brand has spent decades researching its benefits and developing ingredients derived from green tea grown in Jeju. Its combination of fresh green tea water and tea seeds is part of some of the brand's most iconic formulas.
Saffron
Saffron
Sourced from Jeju safflower trees, this ingredient is part of innisfree's history and its search for ingredients capable of caring for and balancing the skin.
Natural origin ingredients
Natural origin ingredients
From the beginning, innisfree has explored ingredients from different ecosystems of Jeju. The brand identifies a dozen ingredients from the island as part of its history and cosmetic research.