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About By Wishstend
Created in 2013 in Seoul (South Korea), the brand was born as a direct result of the global e-commerce channel and platform Wishtrend. The name BY WISHTREND literally means "created by Wishtrend," reflecting that its formulas are the direct answer to the questions and concerns expressed by a community of over 500,000 users worldwide. Under the mottos "You Asked, We Answered" and "You Are the Standard", its philosophy is based on clean and functional cosmetics, formulated with high concentrations of active ingredients without filler ingredients. Currently, it is positioned as one of the most internationally influential K-Beauty cosmeceutical brands, present in major department stores such as Selfridges and JCPenney Beauty.
Boost your routine with BY WISHTREND and its highly effective formulas packed with antioxidants and advanced acids.
- Radical transparency: it is one of the pioneers in including the exact percentage of its key active ingredients in the name of its products.
- It dispenses with synthetic fragrances and mineral oils, combining ingredients such as mandelic acid, pure vitamin C, retinal, bakuchiol and propolis in optimized concentrations to offer maximum efficacy with the least possible irritation.
BY WISHTREND: Functional Cosmetics, High Concentration, and Community Responsiveness
Who is it for?
Designed for people with acne-prone skin, hyperpigmentation spots, dull tone, enlarged pores, or uneven texture who are looking for concentrated active ingredients and high-potency corrective treatments.
Fun Facts and Awards
The brand emerged from the success of the educational channel Wishtrend TV on YouTube (awarded the YouTube Gold Creator Award). Its products have accumulated multiple awards on platforms such as YesStyle and recommendations from Allure magazine.
Top-Selling Products and Best Sellers
- Mandelic Acid 5% Skin Prep Water: Gentle exfoliating toner with 5% mandelic acid that renews texture without irritating the skin.
- Vitamin A-mazing Bakuchiol Night Cream: Treatment night cream that combines retinal and bakuchiol to combat wrinkles and sagging.
- Green Tea & Enzyme Powder Wash: Facial powder cleanser with green tea and enzymes that gently exfoliates and purifies pores.
By Wishtrend Highlights
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Up to 5% offBY WISHTREND
BY WISHTREND | Vitamin A-mazing Bakuchiol Night Cream - 30g
Night cream, Facial
All Skin Types, Combination Skin, Oily Skin, Normal Skin
29,19€30,73€Unit price /Unavailable -
Up to 5% off
BY WISHTREND
BY WISHTREND | Sulfur 3% Clean Gel - 30g
Anti-blemish treatment, Facial
Oily Skin, Combination Skin, Acne-Prone Skin
22,79€23,99€Unit price /Unavailable -
Up to 5% off
BY WISHTREND
BY WISHTREND | Propolis Energy Balancing Cream - 50g
Face cream, Facial
All Skin Types, Sensitive Skin, Combination Skin, Dry Skin
30,39€31,99€Unit price /Unavailable -
Up to 5% off
BY WISHTREND
BY WISHTREND | Vitamin 75 Maximizing Cream - 50ml
Face cream, Facial
All Skin Types, Dry Skin, Normal Skin, Combination Skin
30,39€31,99€Unit price /Unavailable -
Up to 5% off
BY WISHTREND
BY WISHTREND | Green Tea & Enzyme Powder Wash - 110g
Facial cleansing powder, Facial
Oily Skin, Combination Skin, Normal Skin
27,54€28,99€Unit price /Unavailable -
Up to 5% off
BY WISHTREND
BY WISHTREND | Natural Vitamin 21.5% Enhancing Sheet Mask - 23ml
Face mask, Facial
All Skin Types, Dry Skin, Normal Skin
3,79€3,99€Unit price /Unavailable
