RoundLAB

Pure Hydration Inspired by Korean Nature

History and Philosophy:

Founded in 2017 in Seoul (South Korea). The name Round Lab evokes the idea of a circular or comprehensive laboratory that explores the purest corners of Korean nature to extract its riches.

Its philosophy is summarized in the motto "Pure Skincare from the Land Where the Sea, Wind, and Mountains Meet", basing its formulas on sustainably sourced organic ingredients (such as deep sea water from the Dokdo Islands or birch sap from the Inje forests).

It is currently positioned as the No. 1 facial care brand in South Korea and a global sales phenomenon.

What Sets It Apart?

It stands out for creating lines specialized in restoring hydration and soothing the skin barrier without using artificial fragrances or heavy ingredients, excelling with its lightweight, fast-absorbing textures.

Target Audience and Skin Needs:

Designed for sensitive skin, dehydrated, dry, combination, or weakened skin barrier seeking deep, balanced hydration without irritation.

Best-Selling Products

1025 Dokdo Toner: The countless times award-winning best-selling gentle exfoliating toner, formulated with mineral-rich deep sea water from Dokdo to gently hydrate and renew.

Birch Juice Moisturizing Sun Cream SPF50+ PA++++: Considered by many experts to be one of the best sunscreens in the world; ultralight, moisturizing, and leaving no white residue.

1025 Dokdo Cleanser: A slightly acidic pH gel-foam facial cleanser that removes impurities while fully respecting the skin's protective barrier.

Birch Juice Moisturizing Cream: Moisturizing facial cream with birch sap and hyaluronic acid capsules to retain moisture for 24 hours.

Fun Facts and Awards:

The 1025 Dokdo line and Round Lab's birch sunscreen have consecutively won the most important beauty awards in South Korea (Olive Young Awards, GlowPick, and Hwahae).

Frequently Asked Questions (FAQs) about RoundLAB

Why is Round Lab's 1025 Dokdo Toner so famous? Because it imperceptibly exfoliates dead skin cells with gentle enzymes while flooding the skin with soothing marine minerals.

Does Birch Juice Sun Cream leave a white residue? No, it uses state-of-the-art chemical sunscreens that blend completely transparently into any skin tone.